32 | When Is the Best Time to Make a Business Decision? A Cyclical Living Approach
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Coach Cynthia Gutierrez: [00:00:00] Hey, welcome back to the Spiritually Embodied Leader podcast. It's officially season four. What's up? Oh my gosh. I am really grateful to be here, truly, and thank you so much for tuning in. This is quite unscripted, I will say. And just to give you a heads-up, I've moved since the last time I've published an episode, and I am, like, in the corner of my kitchen area, so you probably can hear the refrigerator running.
I don't have the ceiling fan on right now but I may in other episodes. It is summertime, not for long, in Southern California, and man, the heat waves have been really freaking intense. This is gonna be publishing on fall equinox.
Heck yeah. I'm like, congratulations. This is such a celebratory moment, and wow, what a beautiful season of [00:01:00] harvest. I'm just so excited to share more about this with you. The topic of this episode is not primarily focused on the fall equinox, but there is a ceremony that I am hosting.
It's going to happen on Zoom. It's a free virtual ceremony for entrepreneurs, and I'm, like, trying to pull up my notes here. Yeah, so for entrepreneurs ready to pause the hustle, okay? When it's time to stop the doing, interrupt the pattern a little bit, and come back to yourself to reconnect and to also be in communion with spirit, God, goddess, source, however you see the one who created you, and to intentionally enter this new season that is the fall equinox.
And so, we are going to gather at the turning of this season to honor what has grown. This is a season, a [00:02:00] celebration of harvest, okay? And also, even though there are fruits to bear within the garden of our creations in life and business, there are actually other fruits that didn't quite make it.
So, there are some that may be rotting on the branches of your business and life. And the thing is, like, this isn't the final harvest of this season. So the first harvest- Lammas, right? And this is of, like, the pagan Celtic tradition, I believe. Excuse me for not re- remembering exactly off the top of my head.
So that's the first harvest of the three, which is the midway point between summer solstice and fall equinox. And then fall equinox is the second harvest, which is, like, the, the one that you can gather the most. And then Samhain, which is the exact midway point between fall equinox and winter solstice, that is the third and final harvest before nature really starts to [00:03:00] completely shed and go into hibernation and rests once it gets to winter solstice and beyond.
Even though there is so much to be thankful for and to honor what has grown, there is also things that need to be released. Because when you think about a tree, right, and the fruits that it's bearing, whatever is rotting on the branches that it's still holding onto, there's still energy being sent to that particular fruit that didn't quite make it.
And so when we start to release what it no longer needs to focus its energy on, then it's like it conserves its energy. It's able to redistribute it in the other fruits that are ripe, that are ready. Or to go to the fruits that are almost ready, and the extra energy there is going to bring it all the way to that third harvest.
So it's really important to have this kind of pruning, [00:04:00] pruning back of what is no longer in service or things that didn't quite make it, and it's like, you know what? It's just time to let it go. It's just time to have that closure with yourself and then be able to consciously enter the season ahead, and how to continue on into the autumn, and how we can utilize that kind of cyclical intelligence.
Not just relating to the season that we're all in collectively, but also how that translates into business. This is actually the new direction. This is the more niched down focus that I'm having in my business because, you know, I was very focused in on spiritual embodiment, and that had many different branches okay?
It was like a Venn diagram in my mind, and it had several circles overlapping each other, and it just, it felt like I was trying to bring in too much. And even though I'm not [00:05:00] necessarily taking things away, it's that I'm niching down. So- I am Fine-tuning my expertise in cyclical living. And through that sustainable business practice, I help entrepreneurs reconnect with the natural rhythms of their body, whether it's the menstrual or even what type of phase they're in in their life right now to reconnect with the natural rhythms of their soul, of spirit, of what it is that their higher self is calling them to, and also to reconnect with the natural rhythms of the Earth.
Our seasons also the lunar cycles as well solar cycles. I mean, we can even get into the time of an entire day, the 24 hours, and how that also plays into cyclical living and the different phases of a creative project, of what we do in our business. [00:06:00] And so as we are reconnecting to the natural rhythms of our body, our soul, and the Earth, we can then sustainably grow our business instead of forcing productivity and bypassing our needs and burning ourselves out essentially.
This is the topic and the focus that I am going to be really honing in on and sharing more to revolve around that. Through ritual and ceremony, like for example, the fall equinox ceremony for entrepreneurs that I'm hosting today, okay? So September 22nd, Tuesday is when I'm going live.
And there will be a replay sent out. At the bottom of the description of this episode, I'm going to have a link for you to join and gather with us for free to enjoy this fall equinox ceremony. And through the [00:07:00] ceremony and coming together and really honing in on our frequency and our intentions and doing some energy work.
This is also how I am bringing in nervous system regulation and embodiment tools and techniques. I'm also an NLP practitioner, and so I love working with the subconscious mind. I've also certified in trauma coaching as well. So I love just teaching about nervous system awareness and just bringing in all of those to support the ways in which we can grow a, a business sustainably.
When you're able to do that in your business, especially the way in which you lead yourself and your team or your community, like that will ripple into your relationships beyond business, right? Your friendships, your significant other, your children. Like, when I really started to connect and respect where I was in my menstrual cycle and learning how to like, "Oh, [00:08:00] okay, like, this is what's happening to me on a hormonal level," and like, if I'm bleeding on a full moon, how does that affect me?
'Cause that's actually the polar opposite types of energies going on. And you know, just learning how to be in better right relationship with myself Then also revolving my business around that to be able to nurture. I want this to be in a way where you are able to be kind, compassionate, and taking care of yourself while committing to all of the responsibilities that you have agreed to.
Whether it's parenthood having your own business. Like things need to get done, okay? They just do. And the thing is, there are more sustainable, kinder ways to do it instead of putting ourselves down, forcing ourselves into productivity or hustle. And it's like [00:09:00] how can we meet ourselves where we're at and be able to support ourselves?
You know, it could be through nutrition or various things that we're gonna talk more about on this podcast. And to be able to do that so that we can really be able to show up or operate. Sometimes like I'm actually surprised right now that I am on this-- recording this episode and on camera even, because I'm actually menstruating.
Yet there are other practices that I've been doing. Lately, I've been every day doing something called timeline jumping. I freaking love it, and I had a really powerful one as I was waking up from a nap. Okay, I took a nap, I came home from my cleaning business that I created for myself last year, exactly a year ago, and of course it's very draining.
It takes a lot out of me. I'm on my cycle, right? I'm bleeding. So came home, went to sleep, and I woke up and I was [00:10:00] just in that theta brainwave state that's very easy to program your subconscious mind. So I play this track that I recorded of my teacher who trained me in timeline jumping, and I did that practice and just really embodying and living into that version of myself that I am bringing to life more and more.
I received so much energy, so much inspiration and charge and I'm like, "It's time to record a podcast episode." Like the time is now, right? The, the future is created in the now. So what is it that you wish to experience in the future that you can already start planting seeds, that you can already start taking action on, no matter how big or small.
And so I'm just like, I've been riding this wave, tapping into that timeline, and yeah, here we are. So thank you so much for tuning in. Honestly, it's been such a wild ride, but I- I am just so happy to be [00:11:00] here. I, I really am. I feel like I'm standing on my own two feet right now, and i've been detoxing several different things in my life, like one, diet; another, relationships, connections with certain people to be honest, especially men.
And also getting really honest with where I am pouring my energy into, what business, what type of services I'm offering to people. And so yeah, I'm just like, "I'm here and ready, so let's go."
So what inspired this episode today was a conversation that I had at a business retreat. We were on lunch break and somebody turned to me and said, "When is the best time to make a decision?" You know, I had already shared that I'm a cyclical living coach for sustainable business and talking about, you know, the different cycles of our bodies and the seasons and the moon and all this stuff.
And yeah, she was like, "So when's the best time to make a decision?" And at that time I [00:12:00] was like, "Well, it would be in the menstrual phase," which is equivalent to a new moon, which is equivalent to the nighttime, like midnight hour. What it correlates to in terms of a creative project, whether it be business or whatever it is that you're working on, it would be at that point where you're already getting inspiration to start then something new, but it's not time to take action because the time to make really important, like moving the needle kind of decisions for that is right before you start.
It's like that liminal space between already finishing the last project and right before you start the next one. So you're not quite where you were and you're not quite where you will be. The reason why it's such a good time to make a decision even like during the nighttime [00:13:00] phase or when you're bleeding even though you have the least amount of energy That is actually such a high quality time to look back, reflect, evaluate on what you just did to see what worked, what didn't work, and how can I do this better, we're looking back on what you just did, learning from the lessons pocketing the gems, right of like the, the s- clues of success, and learning from your mistakes.
And then making decisions like, "Okay, so how am I gonna do things differently in the new cycle ahead on that next project? What are the really key decisions that I'm going to make for myself, for my team, for the project," whoever is involved. Like, that is the best time to make some of the most high-level decisions for that.
Now, the thing is, of course, as [00:14:00] entrepreneurs, we are constantly making decisions. Every day of our business we are making decisions, several decisions in a day. And so it's not really optimal or it just doesn't really make sense to like not make a decision until you're like bleeding.
Or the new moon comes around, 'cause that's what? Every 28 days . So you can't really function that way, right? But the thing is- If we were to kind of look at the microscopic... Is it macro? Micro, yeah. The micro habit of making a decision, you can look at what it is that the menstrual cycle, the new moon, and sleeping shows us that works, that's important.
One, we go inward to make a decision that is not influenced by outside sources, not by your head coach your mentor, not by what's happening in the economy. [00:15:00] Not by the beliefs of family members or let's say people that have been an employee their whole life. It's a very different mindset from being an employee to being an entrepreneur.
So going inward and detaching from all of those outside influences to really hear your intuition, to hear yourself, to make a decision as to what is right. There's also different practices, intuitive embodied check-ins that you can do, and I'm happy to teach if you're ever interested. Send me a DM, let me know.
I'd love to like record little things to guide you through on these embodied intuitive check-ins to see like A or B. And yeah, have those moments of following your own guidance when making a decision. And also, you know that saying where people are like, "Oh, just sleep on it" You know? Or it's like, "You know what?
I'm gonna sit on that. I'm gonna sleep on it, and then I'll let you know how I [00:16:00] feel the next day," right? And that is so crucial. Like the body heals and regenerates itself in dream time and when we are sleeping and resting. So when we look to being able to make decisions throughout the day, or if it's something that's like, you know, on a, a medium priority of like, okay, this is kind of a bigger deal.
Maybe now I might be too activated and fight-flight responses, right? You might be a bit dysregulated. It may not be a good time to make a decision now, but if you were to sleep on it or do things to regulate your nervous system and go inward to connect with what really is it that's best going to serve you- We can learn from the menstrual phase, from the new moon, from the midnight hour to guide us into how to create decisions for our business on the day in and day out.
And then of course, if it's bigger projects like, okay, my next [00:17:00] launch. Honey, take some time. Slow down. Look back on your last launch, okay? And this, take it from a Capricorn, all right? I am a Capricorn sun. December 22nd. Within that window of the solstice. Love it. It's like the return of the light.
Ah. And that hope. Oh my gosh. So taking it from a Capricorn, because we are in it for the long haul, okay? We want to do it well, and we wanna be able to do it like marathon status. This is legacy building. This is something that is going to last a lifetime. So we are not quick and impulsive to make moves.
We will stop and look behind us to see, what did I learn from that last mountain that I just climbed? Like, did my shoes actually support me along the way? Do I need better [00:18:00] snacks this time? What is it that I learned from the last mountain that I just climbed that I can bring into this next mountain that I'm climbing?
So this is a really beautiful time also, like I was saying, in elder hood, in that winter phase, of the north. I, I, I'm thinking of the north. Especially like, I don't know, just like North Pole, right? And like, I think of Santa and reindeers, Siberian shamans, a little mushrooms. No, but yeah, it's like you, you turn inward, and you really go into yourself to seek that guidance as to what it is.
And it's like that winter phase when all of the beautiful high holidays across the world, of major religions across the world that, like, celebrate God. Oh my God, it's such a beautiful time, and it's like in that time where it's the most quiet, right? At least in the Northern Hemisphere when it's winter solstice, [00:19:00] and it's that time that is equivalent to the midnight hour, to the bleed, to the new moon, that we can go in, connect with God, hear our spirit, and follow our intuition.
Following that North Star. And so it's really important to learn how to be in practice of that, and it is practice, okay? And this is why I feel so called to honor the equinoxes and the solstices at these ceremonies. So if you are feeling called to join me for free for the Fall Equinox Ceremony for Entrepreneurs, definitely sign up, okay?
And hey, check it out. If you know that you can't make it, one, there's gonna be a replay. You can watch it later. Also, just know that, you know, for some people are like, "Oh, it's the next day. It's the 23rd. I missed it. Fuck it," honey, sometimes it's not about being perfectly right at the peak of that experience.
If you have it the next day, 24 hours, or even the [00:20:00] day after, like, it's more about the practice of- Interrupting the pattern of that constant doing and hustling and moving and moving and moving, and suddenly, and like you find yourself like, "Where am I even going?" Right? Like, "What, what am I doing this for?
Have I lost the plot?" Like, why is this becoming so much harder than it needs to be? That is your sign to come back home to yourself and join me in ceremony to reconnect with yourself, reconnect with your spirit, and listen to that guidance of being like, "Actually, is this d- the direction I'm even meant to go in?"
You know, or we get clarity of like, "No, we gotta bring this in." Like, you're, you're doing okay, but we need to add this thing, or it's like, you know what? You've, you've been going at it, and now this is not working anymore. We need to just let that go, right? So give yourself the opportunity to be in ceremony and listen to yourself.
Yeah, it's, it's, [00:21:00] it's similar to, like, those quarterly check-ins that typically businesses will do every first quarter, third, second, fourth quarter, right? Like, you should be checking in on your business and looking back, like, "Okay, are we on track? Are the numbers aligning and all this stuff?"
Or like, "What is it that I'm planning in the next one?" And just because maybe you're a day early or a day late, second, third day into quarter three, like it doesn't matter, right? Like, th- this is really important sustainable practices that are very crucial as a business owner. And it really gets you in the mindset, in the practice of attuning to these different thresholds that we hold in our life and business.
And this is something that I'm like, man, I feel like modern society has lost so much of these sacred, ceremonial, ritualistic thresholds of our life. At some point pretty soon, my daughter is going to be going [00:22:00] through puberty. Like, she's gonna go through her menstrual phase. I can already feel it.
I can already tell, and I'm already, like, trying to prepare. And I wanna have a moon ceremony for her to honor that and welcome her into womanhood, and it's like I, I did not receive that growing up. And it's just, it's like the- these are such sacred times, and we can infuse these sacred initiations and crossing thresholds in our business, and that is something that I want to bring more of.
Especially when the business is something that you absolutely love and you know you're meant to do here on this earth. You know it's part of your life's mission, it's part of your soul's calling, and you cannot stop without actually fulfilling it. This is such a beautiful way to reconnect with your higher self and your soul's mission, that calling, to get clarity, to release what no longer serves you, to celebrate what you have done.
And that's so important [00:23:00] because it's so often that, especially in this modern society, that we keep going, and we keep going for the next milestone, and the next ladder, and the next step, and the next achievement, right? And it's like, God, like, we never even slow down to just appreciate what we have. Like, where I am right now, oh my God, yes, I envision so much more for myself and my daughter and my community, yet where I am right now is literally an answer to my prayers. It's something that I was once afraid of to experience, and I'm here. I'm getting to experience this with you now, and I'm just so grateful. And it's those moments that really helps to cue into our nervous system, and help to cue our subconscious mind, and more in particular, the reticular activating system, the RAS to show it and imply that this is something that is [00:24:00] important, that is of value, that I wish to see more of.
And when there's that much energy and focus and attention behind that, that is going to help the subconscious mind to continue to grow towards it. 'Cause our conscious mind is the goal setter. And our subconscious mind is the goal getter. All right? So the more that we are able to prime it and be in the practice, especially bringing these particular embodied tools and techniques and practices into our experience, even for a day, even for a single hour on a Tuesday for the fall equinox, like take that time to help bring it into your body, into your cells, and just create more from that place and that frequency. So if you want to join me, definitely check out the link below.
And another thing that is super exciting is that [00:25:00] I have officially opened the doors to the Cyclical Entrepreneur Circle.
This is a place for you to discover a sustainable way to grow your business by reconnecting with yourself and spirit, by honoring your natural rhythms, and by intentionally working with your energy no matter what phase you're in, no matter what's going on with the lunar cycle or what the other outside influences are happening.
You will be able to navigate it in a much more sustainable, embodied, and nourishing way. So twice in each lunar cycle, we're going to gather at the new moon and at the full moon to be in ceremony and interrupt that momentum of constant doing so that we can regulate ourselves, reconnect, listen for guidance,
reflect on what's actually happening in our lives and business, and be able to intentionally meet that next phase, that next decision. How to align ourselves and our [00:26:00] frequency for that next best step in your business and life. And this is the best time to join in the Cyclical Entrepreneur Circle because you will be coming in as a founding member. And all the founding members stay at the rate of $18.88 per month for as long as you're in the membership and remain continuously active, yeah?
So even as the circle grows and the investment increases for future members, you will always have that founding member rate no matter what. And there's no long-term commitment, okay? You can cancel at any time. I say come on in, experience the circle, and practice this beautiful, sustainable cyclical rhythm with us in ceremony
And I am just so excited because it is in the celebration of these equinoxes and solstices that have changed my life, especially in ceremony.
Because I had my wildly crazy spiritual awakening in Egypt of December 2012 when I was in ceremony inside the King's [00:27:00] Chamber of the Great Pyramid of Giza, and I knew that my life was never going to be the same in that moment. I didn't know how it was gonna change. I knew it wasn't gonna happen overnight, but deep down inside, I was like, "Wow, this is it."
And over the years, in attending other full moon ceremonies and new moon ceremonies and going to other ancient sites, sacred lands, like, I am just so grateful and honored to bring this type of practice to you in, in an accessible way, right? And be able to bring it home to yourself and, and embed it into your business.
Like, this is the beauty and the magic and the medicine that we get to create together. Now, one thing that I do wanna add here, okay? Only because this particular opportunity does have the Cyclical Entrepreneur Circle attached to it is it is already offered, is that if you want to go deeper with me and do more of an exclusive one-on-one coaching [00:28:00] experience, I do have the Conscious CEO Breakthrough Portal that is available right now for entrepreneurs who keep getting in their own way and are ready to reconnect with their bodies and their spirit guides especially.
I dive really deep into communing with your spirit guides and guiding you into reconnecting and building a relationship with them, and also coming into that natural rhythm with yourself and your business So that you can finally stop being distracted and learn how to regulate your nervous system so that you can sustainably grow your income and your impact especially.
So in case you are interested in working deeper together exclusively one-on-one, I'm going to include a Calendly link for you to book a free connection call so that we can talk about where you're at, what kind of support that you need, how I'm able to help, and if working together is a really good fit at this time.
And we can also talk about what's included and all [00:29:00] of that. And I just want to mention this now because the Cyclical Entrepreneur Circle, where we do the new moon and full moon ceremonies, that particular membership is included. So you will be given access to that as a one-on-one client so that you can be in community with the rest of us, and we can also continue to deepen our work in that way.
And I think it'll just be super fun. So there are very special founding baddie rates for the one-on-one coaching. Okay? It's like a 555 a month for the first client, 777 for the second, 999 for the third, and the ongoing rate is 1111 per month. Okay? And right now the rate is for a three-month commitment.
And there is only one space available at each introductory rate. So once that space is claimed, the next level of investment becomes available. Okay? So if you want to get the best rate to work one-on-one with me, then definitely book the call as soon as possible, [00:30:00] and let's see if it's a good fit.
Okay? Woo! Yes, honey.
All right, thank you so, so much for tuning into this episode. I am so happy and blessed and grateful to be back on the podcast here with you, and I can't wait to share more in the weeks ahead. And yeah, I just really hope to see you in ceremony. I really hope to continue to deepen our work together.
If you have any questions at all, please, any time, DM me on Instagram at cynthiagutierrez.coach, okay? You can also check out my website, www.cynthiagutierrez.coach, not .com, .coach for my website. And yeah, let me know how this episode was for you. On my podcast website, there is a section where you can leave a review, and if you do leave a review on Apple Podcasts or Spotify podcasts, you can also enter to have a very special gift that I have created.
I actually don't even remember what it is [00:31:00] off the top of my head, 'cause it's been a little while. Let me see. What did I, what did I make for you? Let's see. Oh, you get access to a guided practice to release energetic cords and reestablish a protective field around you. Yes, and this is something that I do, oh my God, I still do it to this, years after doing it, and, like, there's different variations of it.
But yeah, I'm pretty sure the one I created for you is super powerful. So yeah, if you share a review of this podcast, I would so deeply appreciate it, and would happily, gladly share that freebie with you as an expression of my gratitude. So yeah, okay. I will see you at the next episode. I will see you in ceremony.
And I really, really hope to see you in the membership or even working one-on-one together. It would be an absolute pleasure. All right. Take care. Happy fall equinox. Yes.
